Advice and assistance in InterNetWorking
ALCAZAR Global Networking can assist you with any of the steps that lead to a successful Internet presence. These steps include advice, design, implementation, monitoring and promotion, management and innovation, and training.
Advice
Our consultants can advise you on the Internet's potential for your organisation. That advice will be based not only on ample experience, but also on thorough market research. Hence, we shall be able to tell you whether your target groups are already using the Internet, how they use this new medium, and what their preferences are. Also, we shall be able to advise you on the optimum inclusion of new media in combination with the mix of conventional media already used by your organisation.
Design
The appearance and content of a message are essential to the success or failure of communication. ALCAZAR's designers develop Internet presentations, or 'websites', in close consultation with our customers. Obviously, they will take into account the organization's culture and style.
If desired, external specialists can be hired to perform this task. ALCAZAR Global Networking has a network of freelancers with expertise in graphic design, multimedia, public relations and communication. These are all professionals with extensive Internet experience.
Implementation
The technical realisation of your website is safe in the hands of ALCAZAR's Internet engineers; whether you require only an electronic brochure or a complex interactive presentation. They will ensure a balance between 'slick, swift and sensible'. When the design is completely to your satisfaction, we can publish your information on the state-of-the-art ALCAZAR webserver. But you may also opt for your own server, or that of a third party.
Furthermore, it is important to consider registering your organisation's name as Internet address or 'domain name'. As these names can be assigned only once, it is important to do this with celerity. We can reserve a name for you at the outset to prevent disappointment later on. A separate brochure is available from ALCAZAR with more information on this service.
Monitoring and promotion
Publishing well designed information on the Internet is an important step towards successful electronic communication. Another crucial element is continuous promotion. We can promote your information on the Internet, and attract visitors to your website. Conventional means of communication can also be used to call attention to your website.
Our services also include the monitoring of websites. We keep track of user profiles and statistics showing how often information is accessed and by whom. This information can be used for promotional or marketing activities.
Management and innovation
One of the main advantages of electronic media is that they are potentially dynamic. Keeping information up-to-date is quick, easy and inexpensive. Obviously, you will be able to rely on our assistance in publishing new and updated information.
The electronic media are still young and new developments come about quickly. Sometimes it will be sensible to go along with these developments in order to keep presentations attractive and competitive. Our consultants are always ready to give advice on the implementation of new methods and techniques as they become available.
Training
ALCAZAR Global Networking also offers on-site training and instruction. Our training sessions will immediately teach you the basics of the Internet. They will get you acquainted with the necessary software, and enable you to find your way on the Internet.
